Data Privacy has been a concern for a very long time. With the row over Facebook-Cambridge analytica controversy, everyone has started talking about Data Privacy. And, many of us are not aware what’s exactly happening on the other end whenever we use an Application.
Yes, software companies track your journey within their apps/services and that’s not a violation. The problem arises when your personal data is breached/compromised/stolen.
Let me explain in detail.
Right from the post which you’re reading now to the last pizza you ordered in a food delivery app, every single action of yours is being logged on a server. This is an era of big data analytics. The insights delivered by the data harvested through the customer’s usage is precious for the future growth of any company.